In 2008, and jointly with a cross-section of partners, IIMS Dataworks is establishing India's largest syndicated consumer data panel. The Dataworks Consumer Panel is being designed as an ongoing, open ended and dynamic market research tool for tracking consumer sentiment, preferences and behaviour. The Panel will be made available to general retail as well as retail finance interests, the advertising industry and real estate developers on a user pays basis. The Panel will also produce customised market research outputs for individual clients. By 2009, the Panel will be augmented to facilitate new applications in the fields of political polling and national opinion polling.